"Our extensive selection of powerful brands, including Jenn-Air, KitchenAid , Maytag , Whirlpool, Amana and Gladiator, can be found throughout the show," said Terri Connett , senior contract channel manager at Whirlpool Corporation . "With this many trusted brands — and an extensive selection of innovative products — we make it easy for builders to specify the right appliances for every type of home and homebuyer."
Showhomes
Featuring appliances from Whirlpool, KitchenAid , Jenn-Air, Maytag and Gladiator brands, the annual BUILDER Concept Home series includes three distinct homes, each reflecting the lifestyle needs of an important demographic group — Gen X, Gen Y, and Baby Boomers. The homes showcase important shifts in development and design strategies, including product applications that make the project successful. The trio of homes, side-by-side on a cul-de-sac, will be available for free guided tours to IBS 2012 attendees. Additionally, the Baby Boomer house will be rendered as a comprehensive, photo-realistic virtual tour within the project website at BUILDERConceptHome2012.com.
The New American Home (TNAH) showcases innovative construction technologies and the latest building products. Featuring Jenn-Air, Whirlpool and Gladiator brand appliances, the home honors architecture of the past, while taking advantage of current technologies and design trends. As NAHB's official show home, TNAH gives building industry professionals an opportunity to see design trends, construction techniques and materials that can be used in any new or remodeled home. Registered IBS attendees can pick up tickets and tour the home via free shuttle buses. Visit buildersshow.comfor more details.
"Each of these showhomes was designed with unique lifestyles in mind. With so many distinctive brands and innovative products to choose from, the possibilities for building professionals are endless," said Connett.
Session with the Experts: Enhancing 'Design for All' by Selecting the Right Products
On Wednesday, Feb. 8 , from 1:15 to 2:15 p.m. , product experts, including Edward Lindner , contract channel trade relations manager at Whirlpool Corporation , will be part of a highly visual session at the show on "designing for all." Since universal design involves more than putting in certain features in the home, Enhancing 'Design for All' by Selecting the Right Products will focus on selecting products that allow the home to serve the current and future needs of everyone, regardless of age or ability.
Certified Aging-in-Place Specialist (CAPS) Day
Receptions
Additionally, Whirlpool Corporation is sponsoring the NAHB 50+ Housing Reception on Wednesday, Feb. 8 . During the reception, attendees may network with leading builders, developers and other 50+ housing professionals.
Visit buildersshow.com for further details about show activities.
About Whirlpool Corporation
Celebrating its 100th anniversary in 2011, Whirlpool Corporation 's influence on home and family life has shaped trends in the kitchen, laundry area and beyond. The company strives to exceed expectations with appliances that help building professionals create homes of distinction. Whirlpool Corporation 's The Inside Advantage™ Program offers Powerful Brands, Innovative Products, Targeted Services and Market Insight to support building professionals.
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