U.S. ITC Found Traded Bottom-Mount Refrigerators Imported from South Korea and Mexico

Whirlpool Corporation (NYSE: WHR) stated that the U.S. International Trade Commission("ITC") today found that unlawfully traded bottom-mount refrigerators imported from South Korea and Mexico did not cause material injury to the U.S. industry. The company plans to review the ITC's final decision and will determine whether or not to appeal. 

"Of course we're extremely disappointed by today's ruling and the implications it has for our U.S. production of bottom-mount refrigerators," said Marc Bitzer, President, Whirlpool North America. "We believe the facts clearly demonstrated that dumped imports of bottom-mount refrigerators from South Korea and Mexico are causing injury to the U.S. industry. Despite today's ruling, Whirlpool remains committed to taking action against any unlawful trade practices that threaten our 23,000 U.S. employees or our ability to produce in the United States the innovative and high-quality products that consumers demand."

Whirlpool filed anti-dumping and anti-subsidy petitions in March 2011 to establish conditions of fair competition that will support continued investment and innovation in the production of high-end refrigerators in the United States, and the American jobs created by that production. The Whirlpool products affected by this case are made in Amana, Iowa, where the company employs approximately 2,200 people.

As the world's leading home appliance maker, Whirlpool Corporation is a recognized leader in product innovation and quality. Whirlpool products received 10 "Best Buy" designations and were ranked first in five categories in a leading U.S. consumer magazine.

For additional information and to view the petitions please visit http://whirlpoolcorp.com/facts. 

Source: Whirlpool 

Laundry Leader Offers Flexibility, Efficiency with Duet 9050

 When it comes to the Whirlpool brand Duet® laundry family, consumers have come to expect two values: resource-efficient design and superior capacity. However, the latest washer and dryer models now offer a variety of innovative features that fit a wide range of consumer needs – and more importantly, budgets – allowing consumers even greater flexibility and choice when choosing a laundry pair for their home. 

According to a 2009 Whirlpool Corporation survey conducted in conjunction with Harris Interactive, more than two thirds of respondents indicated they do their best to be 'green' to the extent it fits their lifestyle and finances. With a price tag starting at less than $600 MSRP, the Duet® 9050 offers advanced energy and water savings, yet fits a smaller family budget.

"Whirlpool brand is focused on offering consumers a wide range of laundry options which fit any lifestyle, yet consistently provide the energy and water savings they have come to expect," said Brandon Buckingham, senior brand manager, Whirlpool laundry. "Whether they are seeking the flexibility to run a wash at night and avoid peak energy costs – or the need for a fast cycle during the day – a model in the Duet® family will fit the bill."

High-efficiency Duet® washers garner one of the most efficient energy ratings available – CEE Tier III – meaning the machine features advanced water and energy savings for the consumer, more than $1,000 in lifetime water and energy costs (when compared to a pre-2004 conventional washer, based on a 10-year life cycle).

In addition, the Duet® 9050 dryer offers an AccuDry™ cycle that uses 10 percent less energy than a conventional dryer's normal cycle when paired with a Duet® washer.*

Across the Duet® line, Whirlpool brand offers smart, innovative features which meet consumers' laundry needs and increase efficiency in the laundry room.

The FanFresh™ option, available on the Duet® 9750, intermittently tumbles clothes in the wash drum for up to 10 hours after the cycle ends. Meanwhile, a quiet fan draws out moisture through a vent to help keep clothes smelling clean and prevent wrinkles from setting in. Additionally, the industry-first NightQuiet™ option, also available on the Duet® 9550, further reduces operational sound and is great for those whose laundry rooms are close to living areas or bedrooms.

For consumers interested in a different option, the TumbleFresh™ cycle on the Duet® 9550, Duet® 9150 and Duet® 9250 tumbles clean clothes periodically for up to six hours after the cycle ends, reducing wrinkles and sour smells. If you have a need for speed and efficiency though, the Duet® washer features the industry's fastest wash time and can handle a load in just 17 minutes. Moreover, the Delay Wash setting can be used to set the washer to begin up to 18 hours later, perfect for timing during off-peak hours when utility rates may be lower or when unloading the washer is more convenient.

The Whirlpool® Duet® 9050 washer (WFW9050) will be available in white with an MSRP starting at $599, and the Whirlpool Duet® 9050 dryer (electric WED9050W or gas WGD9050W), also in white, will be available with an MSRP of $599 later this year.

The Whirlpool® Duet® steam washer with the FanFresh™ option (WFW9750W) is now available in White, Cranberry and Lunar Silver with an MSRP starting at $1,399 and the Whirlpool® Duet® steam dryer (electric WED9750W or gas WGD9750W) is now available in the same colors with an MSRP starting at $1,399.

The Duet® steam washer with TumbleFresh™ (WFW9150) and Whirlpool® Duet® dryer (electric WED9150W or gas WGD9150W) are now available in white with an MSRP of $749 for each.

The Duet® steam washer with TumbleFresh™ (WFW9250) and Whirlpool® Duet® dryer (electric WED9250W or gas WGD9250W) are now available in white, lunar silver and cranberry with an MSRP starting at $949 each.

The Duet® steam washer with TumbleFresh™ (WFW9550) and Whirlpool® Duet® dryer (electric WED9550W or gas WGD9550W) are now available in white, lunar silver and cranberry with an MSRP starting at $1,299 each.

Visit www.whirlpool.com  for more information. 

Source: Whirlpool 

New Top-Load Cabrio® Pair Makes Living Green Easier

Whirlpool brand, flagship of the world's leading manufacturer and marketer of home appliances, continues to create new and innovative laundry products that use less energy and water. With the launch of the new Whirlpool® Cabrio® high-efficiency top-load laundry pair, consumers can live green without breaking the bank by using 74 percent less water and 76 percent less energy per load. 

According to a recent online survey(2) conducted on behalf of Whirlpool Corporation by Harris Interactive, 68 percent of consumers say they do their best to be green to the extent that it fits into their lifestyles and finances. The Whirlpool® Cabrio® laundry pair delivers in a big way for this group, providing uncompromised, high-efficiency (HE) laundry at a price point under$1,100. And, the ENERGY STAR® qualified pair can save consumers more than $2,100 in lifetime water and energy costs(3)—more than the total MSRP of the pair. In addition, an Eco Monitor in the washer and dryer shows the eco-friendliness of each cycle or option, while the EcoBoost™ cycle option achieves the cleaning performance while lowering overall energy and water use.

The U.S. Government Accountability Office says that by 2013, at least 36 states could face water shortages. For every household that uses the new Whirlpool® Cabrio® laundry pair, 11,600 gallons of water could be saved each year. If all households in California—12.1 million, according to the 2006 U.S. Census Bureau report—used the new Whirlpool® Cabrio® laundry pair for one year, the state could save 140 billion gallons of water and still wash 4.74 billion loads of laundry. Putting 140 billion gallons of water into perspective, one could fill 212,121 Olympic-size pools with that amount of water or both sides of Niagara Falls could run for an entire summer.

"Water is the biggest environmental issue facing us today. It's a resource we can't live without, yet most of us take it for granted as we brush, flush and consume water seemingly without limit. Changing our behavior can be easy. In my book, you'll find hundreds of simple tips for water savings in the home, garden and office to make a difference, without making big changes in your life," said Thomas Kostigen, author of "The Green Blue Book: The Simple Water-Savings Guide to Everything in Your Life." "Some simple changes like soaking your vegetables instead of rinsing them or using ENERGY STAR qualified appliances can make a huge impact. If you're using a six-year-old top-load washer, you may be able to save up to 30 gallons per load of laundry if you switch to a high efficiency washer."

In addition to caring for the environment, Whirlpool brand helps consumers care for their clothes.  The new Cabrio laundry pair is 35 percent more gentle on clothes(4). The Cabrio® washer's impeller and wash basket move independently with unique wash actions to deliver ideal cleaning performance for virtually all fabric types and load sizes. It also features the H2Low™ wash system which uses Auto Load Sensing technology to use less water per load but still delivers better cleaning and gentleness than a traditional washer. In the dryer, the AccuDry™ drying system automatically stops the cycle when the load is dry. Tumbling and heating times are reduced, so clothes avoid shrinking and damage. Dryers with the AccuDry™ drying system use 10 percent less energy than Whirlpool traditional dryers(5).

The new Whirlpool Cabrio washer (WTW5500X/5600X/WTW5700X) and dryer (WG/ED5500X/5600X/WE/GD5700X) will be available in 2010 with an MSRP starting at $599 for the washer and $599 for the dryer. For more information on Whirlpool brand, please go to www.whirlpool.com.

Methodology

This survey was conducted online within the United States by Harris Interactive on behalf of Whirlpool Corporation fromNovember 20-24, 2009 among 2,089 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact media@whirlpool.com. 

Source: Whirlpool 

Whirlpool Introduces Most Efficient Laundry with 6th Sense Technology

Almost 100 years young, Whirlpool Corporation (NYSE: WHR) has introduced many of the country's household firsts including the automatic washing machine. This legacy provides a singular focus that drives innovation and technology with purpose that not only leads to greater resource efficiency and superior performance but also makes consumers' lives easier. Whirlpool brand, flagship of the world's leading manufacturer and marketer of home appliances, continues to build on its mastery of efficiency and innovation with the launch of the industry's most resource efficient laundry pair(1) – the premium front-load Duet® washer and dryer.   

With new energy and water efficiency requirements for household appliances on the horizon, Whirlpool brand – in conjunction with its Institute of Fabric Science – created a laundry pair that not only meets, but exceeds government standards to help consumers conserve natural resources and save money.  

To do so, the washer uses as little as 11.5 gallons of water per load and exceeds the minimum federal energy standard set for selling appliances by more than 160 percent, on average. The washer's EcoBoost™ option takes the guesswork out of efficiency by reducing the water temperature and increasing agitation duration so the decrease in the one (temperature-thermal) is offset by the increase in the other (tumbling-mechanical) to deliver the same results while using less water and energy.

The pair not only keeps clothes looking new longer with gentle wash and dry actions(2), but also saves as much as $3,300 in lifetime energy costs.(3) And, for every household that uses the new Whirlpool® Duet® laundry pair, 12,857 gallons of water could be saved every year.(3) If all households in the United States – 114.8 million according to the U.S. Census – used the new laundry pair for a year, the country could save 1.47 trillion gallons of water per year.

"As the industry's most resource efficient brand, Whirlpool is dedicated to delivering products that provide superior energy and water savings coupled with exceptional performance," said Wes Pringle, vice president brand business teams, Whirlpool Corporation. "Now, nearly 10 years after the introduction of front-load technology to the United States with the first Duet laundry pair, Whirlpool brand is leading the way again with the  introduction of the industry's most efficient laundry pair—the new premium front-load Duet® washer and dryer."

Through Whirlpool brand's exclusive 6th Sense™ technology,  intelligent tools that sense and manage what was once beyond a user's control, the laundry pair provides ultimate cleaning, gentleness and efficiency. For example, the pair's built-in suite of Laundry Apps includes features like Stain Assist and Hints & Tips that give practical advice on stains and other everyday laundry questions. Combined with the washer's easy-to-fill liquid detergent reservoir, which can hold up to 36 loads in one fill(4), the Whirlpool® Duet® premium washer senses load conditions and manages the precise release of each additive at the right time during the cycle for optimal fabric care and cleaning.

The new premium front-load Duet® washer and dryer will be available at national retailers later this year with an MSRP starting at $1,099.

With nearly 100 years of practice, Whirlpool Corporation knows a thing or two about household chores. This expertise led to the creation of the Whirlpool Institute of Fabric Science, an informational hub for everything laundry. Additionally, the institute offers daily tips, tricks and advice to consumers via Twitter and Facebook. For more information on Whirlpool brand please visitwww.whirlpool.com 

Source: Whirlpool 

Whirlpool Inspired New Innovation at Consumer Electronics Show

Nearly 100 years young, Whirlpool Corporation (NYSE:WHR), the world's leading manufacturer and marketer of major home appliances, has introduced many of the country's household firsts including the automatic washing machine. Today, the convergence of technology with everyday household appliances is leading to greater resource efficiency, superior performance and making daily chores easier. The company's flagship Whirlpool brand, will showcase how 99 years of history have inspired new innovation at the 2011 Consumer Electronics Show in Las Vegas Jan. 6-9, 2011. 

"The integration of advanced technology into appliances indicates how pervasive technology, and in particular, the use of consumer electronics has become," said Wes Pringle, vice president brand business teams, Whirlpool Corporation. "From intuitive technology that senses and adapts to USB ports and touch screen-enabled apps that take the chore out of chores, the latest innovations in the laundry rooms are on the leading edge of appliance design."

The Future of Front-load Laundry

A decade after introducing front-load technology to the United States, Whirlpool brand has mastered efficiency and innovation with the industry's most resource efficient laundry pair(1) - the new premium front-load Duet® washer and dryer. Through exclusive 6th Sense™ technology, intelligent tools that sense and manage what was once beyond a user's control, the laundry pair provides ultimate cleaning, gentleness and efficiency. For example, the pair's built-in suite of Laundry Apps, accessed by an easy-to-use LCD screen, includes features like Stain Assist and Hints & Tips that give practical advice on stains and other everyday laundry questions.

With new energy and water efficiency requirements for household appliances on the horizon, Whirlpool brand – in conjunction with its Institute of Fabric Science – created a laundry pair that not only meets, but exceeds government standards to help consumers conserve natural resources and save money.  To do so, the washer uses as little as 11.5 gallons of water per load and exceeds the minimum federal standard for energy selling requirements by more than 160 percent, on average. For every household that uses the new Whirlpool® Duet® laundry pair, 12,857 gallons of water could be saved every year.(2) If all households in the United States – 114.8 million according to the U.S. Census – used the new laundry pair for a year, the country could save 1.47 trillion gallons of water per year.

The new premium front-load Duet® washer and dryer is available at national retailers with an MSRP starting at $1,099.

Better on Top

Whirlpool brand continues to lead the fabric care evolution with the top-load Vantage™ laundry pair, which is stylish enough to walk the runway yet technologically-advanced enough to marvel a tech genius. The new Vantage™ top-load washer and dryer meld high-end design and high-tech features to offer an intuitive LCD touch screen interface and the industry's first USB port, which will give consumers access to future upgrades and evolved laundry cycles.  With built-in Cycle-Logic™ intelligence, consumers can not only select cycles, but also can create their own – from Mom's laundry cycle to Joey's cycle to school uniform cycle, and everything in between. In addition to the Stain Assist laundry app, the Vantage™ pair comes with 33 special cycles including athletic wear, baby items, stuffed animals, jeans, bath mats, shower curtains, shoes and swimwear.

But is it efficient? Advanced technology, style and eco-efficiency can now be found in the same package with this high-efficiency laundry pair. The washer uses an impeller with a low water wash system to save water and energy using 76 percent less water and 75 percent less energy when compared to pre-2004 conventional washers. The Whirlpool® Vantage™ washer and dryer pair is available in cosmetallic at retailers nationwide with an MSRP starting at $1,999 each. 

Source: Whirlpool 

Whirlpool Brand Introduces Their Most Resource Efficient Cooktop Ever

People prefer to boil water in many different ways – with the lid on, with the lid off, with salt in the water – for many different reasons, but one thing remains the same—the water still needs to boil. With an eye to efficiency and the future, Whirlpool brand, the flagship brand for Whirlpool Corporation, which has been in your home offering innovative solutions for nearly 100 years, introduces the Whirlpool® induction cooktop. 

Utilizing induction cooking, an advanced cooking technology using electromagnetic energy to generate instant heat to only the cookware touching its surface, the cooktop can boil water up to 52 percent faster(1) when using the Boost element. Since heat is only generated to the cookware it is touching, the resource efficient Whirlpool® induction cooktop is our most efficient and easiest to clean cooktop ever.

For example, the advanced induction technology transfers up to 90 percent of energy directly to magnetic cookware, using 25 percent less energy than traditional ceramic-glass cooktops and 58 percent less energy than gas cooktops. This savings means one could power a 60-watt light bulb for 7 hours with the energy saved every time you boil water. And, because induction heats only the cookware and its contents, spills won't bake onto the resource efficient Whirlpool® induction cooktop, making it Whirlpool brand's easiest to clean.

"Induction cookware is an important part of the induction equation, but expensive cookware isn't required," said Steve Swayne, consumer scientist with the Institute of Kitchen Science. "One simply needs to check their current cookware with a magnet—choose a magnet from your refrigerator and hold it up to the bottom of the cookware. If it sticks, your cookware is compatible with induction technology."  

When cooking on any surface, proper ventilation is important. Whirlpool brand has a line of canopy range hoods that helps eliminate steam and odors associated with what's cooking on the range. Available in 30 inch and 36 inch models for the wall or island, a canopy range hood brings a sophisticated style to any kitchen.  

The Whirlpool® induction cooktop (model GCI3061XB) is available at retailers nationwide with an MSRP of $1,349.

With nearly 100 years of practice, Whirlpool Corporation knows a thing or two about storing, prepping and cooking food. This expertise led to the creation of the Institute of Kitchen Science, an informational hub for everything laundry. Additionally, the institute offers daily tips, tricks and advice to consumers via Twitter and Facebook. For more information on Whirlpool brand please visit www.whirlpool.com or http://www.facebook.com/whirlpool. 

Source: Whirlpool 

Ease the Stress of Holiday Entertaining with Tips from the Experts at the Institute of Kitchen Science

Holiday entertaining can be stressful, often leaving many consumers wishing for more hands in the kitchen to help prepare, more hours in the day to finish, and even another oven to help perfect each element of the meal. While Whirlpool brand can't necessarily help with the first two, the brand is giving away a new double oven range to please even the greatest multi-taskers, so you can roast a turkey, bake cookies, or heat a side dish – all at the same time. 

In a Whirlpool Corporation/Harris Interactive survey conducted in 2009, more than 80 percent of consumers said they cook for their guests when entertaining, but many still struggle to reduce time, energy and the overall mess in the kitchen. Of the respondents who cook for the holidays, 52 percent said they do the most cooking for Thanksgiving and 35 percent said they mostly cook what they know, but might try a new recipe when entertaining. With so many recipes, it can be difficult to perfectly time every part of the meal. Experts from Whirlpool's Institute of Kitchen Science are also on hand to help, offering tips to help make that meal memorable and ease the stress of holiday entertaining.

"Consumers are always looking to save time and energy in the kitchen – especially during the holiday season," said Steven Swayne, chef and cooking expert at the Institute of Kitchen Science. "Whether it's about roasting the perfect turkey or eliminating the mess in the kitchen, consumers need to choose the right cooking appliance for their lifestyle, and we're here to help make the process a little less stressful."

If you've ever sat down to a holiday feast, basking in the success of a perfectly roasted turkey, only to be disrupted by the smell of burnt cookies forgotten in the oven, you're not alone. The task of creating a perfect and memorable holiday meal from start to finish doesn't have to be so daunting. From October 21 to November 30, the Institute of Kitchen Science will be posting tips each week relating to holiday entertaining. Consumers will also have a chance to enter to win the new double oven range. A winner will be chosen at random from eligible participants.

Consumers can enter to win in one of two ways. They can log onto the new Institute Facebook page and enter to win on our Contest Tab. Consumers can also follow @kitchensci on Twitter to enter the contest.  

The winner will receive a new Whirlpool brand double oven range, which is the brand's most energy efficient model – and easiest to clean – to date (1).  The upper oven uses 39 percent less energy compared to cooking in a full size 5.3 cu. ft. oven, while the Energy Save Mode uses 62% less energy over a 24 hour period when activated. 6th Sense™ technology monitors oven temperature, controlling the cooking elements to deliver consistent baking, even on multiple racks. Achieve uniform baking every time with a unique temperature management system that takes the guesswork out of baking. 

Source: Whirlpool 

Cooktop - Is it Electric or Gas?

Gas or electric? When it comes to cooktops, home cooks have been asking this question for years and with so many options on the market today, how do you know which one is right for your lifestyle? Each option has distinct benefits so it's important to pick the one that meets your needs and cooking habits. 

The first step when shopping for a cooktop is to decide what type of power source you need, or in the case of a brand new kitchen, want. Design and cooking performance are also key factors. The experts at the Whirlpool Institute of Kitchen Science offer the following tips to help you choose:

Sleek & Easy-to-Clean Electric cooktops have a smooth, sleek surface that are easy to clean because food and grease can't get trapped in the grates covering the burners and crevices found on gas cooktops. The new Whirlpool Gold^® eco-friendly Scott Ceran^® Electric cooktop is easy to clean and withstands intense heat without cracking or chipping.

Are you a cook who likes to braise meat, melt butter or simmer sauces? Electric cooktops tend to heat up faster and cook better on low heat, for example the Whirlpool Gold^® Built-In Electric cooktop offers an AccuSimmer^® Plus element, which provides more cooking control.

Do you have a large family and wind up cooking a variety of dishes at once? Electric cooktops can provide more cooking flexibility by allowing you to make multiple dishes at the same time. Whether it is simmering, frying, searing or melting you can do it all on an electric cooktop.

Continuous Grates – If you decide to go with gas, look for continuous grates. Continuous grates allow you to slide those heavy pots and pans from one burner to another.  The cast-iron, matte-finish grates on the Whirlpool Gold^® Built-In Gas cooktop cover the whole cooking surface, giving you the flexibility to place pots and pans anywhere on the cooktop. The grates are also dishwasher safe making them very easy to clean.

Do you like to grill, but don't always want to venture outside? The new Whirlpool Gold^® Built-In Gas cooktop offers an oval shaped burner to make room for large grill pans.

Look for Sealed Burners. This will make clean-up on your gas cooktop easier by preventing food from dropping down into the burner. It will also create a more even, stable flame for efficient cooking.

Once you've decided on the right option for your kitchen, keeping these kitchen workhorses clean can also be a challenge. Although many cooktops offer dishwasher safe grills, scratch and fingerprint resistant finishes and spill-resistant burners, cooktops are dripped on and slopped over on a daily basis. Here are some helpful tips to keep your cooktop in top-top shape:

• To clean the control panel, spray a glass cleaner on a soft cloth or sponge – do not spray directly on the panel.
• To clean the control knobs, turn them to off and pull straight away from the control panel. Wash, rinse and dry thoroughly – do not soak the knobs or place them in a dishwasher.
• For stainless steel surfaces, if you don't have stainless steel cleaner and polish on hand, a simple liquid detergent or all-purpose cleaner will do the trick. Use a lint-free cloth to dry.
• Remember to clean food spills containing acids, such as vinegar and tomato, as soon as the cooktop is cool as these spills may affect the finish.
• Be sure to check your Use & Care guide for tips on how to best clean your particular cooktop. For example, you will need a cooktop polishing cream on ceramic glass cooktops to maintain the surface and help prevent scratches, pitting and abrasions. 

Source: Whirlpool 

Whirlpool Receives #1 at Ellen DeGeneres' Laundry List

Who knows more about the extra laundry that comes with a new baby than the company that has been making washers and dryers for close to 100 years?  In honor of Whirlpool Corporation's 100th anniversary, the company's flagship brand joined forces with Lowe's for "The Ellen DeGeneres Show" to celebrate Mother's Day by gifting her soon-to-be-mom audience with new Whirlpool® Cabrio® high-efficiency (HE) washers and dryers.   

As with all of Ellen's annual Mothers' Day Shows, the party does not end there. Lowe's will provide the moms with in-home delivery and installation of the laundry pairs.  In addition, tune in Monday for some more family surprises where Whirlpool and Ellen will make yet another mom's day.  

"For 100 years, Whirlpool has been driven by the belief that everyone needs a comfortable place to call home. What better way to celebrate this legacy, and honor and support moms than by partnering with 'The Ellen DeGeneres Show' and Lowe's to make Mother's Day extra special?" said Thomas Hassett, marketing director, Whirlpool brand. "With a constant focus on moms' needs and providing solutions for busy families, this washer and dryer will make daily chores just a little bit easier."

"We are thrilled to be able to join with Whirlpool to provide these new Mom's with the latest in innovation in laundry," said Craig Webber, vice president of merchandising for appliances. "The Lowe's installation will provide a seamless transition to their new laundry pair allowing them to wash and dry all the new little clothes."

No other manufacturer offers more high-efficiency (HE) and ENERGY STAR® qualified washers than Whirlpool Corporation and Lowe's has more ENERGY STAR® qualified appliances in-stock than any other national retailer. The Cabrio top-load washer and dryer features a variety of intuitive technologies that can wash and dry three baskets of laundry in a single load while saving more than $3,100 in combined lifetime water and energy costs.*

With nearly 100 years of practice, Whirlpool Corporation knows a thing or two about household chores. More importantly, the company understands how hard moms work to care for their families. This expertise led to the creation of the Institute of Fabric Science, and the newly launched Institute of Kitchen Science, which are informational hubs for everything laundry and kitchen.  Additionally, the institutes offer daily tips, tricks and advice via Twitter (@WIFS and @KitchenSci). For more information on Whirlpool brand please visit www.whirlpool.com or www.facebook.com/whirlpool.

"The Ellen DeGeneres Show" premiered on September 8, 2003 and was the highest-rated freshman syndicated show of the 2003-2004 season. The show has now earned an impressive total of 31 Daytime Emmy Awards. Originating from Warner Bros. Studios in Burbank, "The Ellen DeGeneres Show" is produced by A Very Good Production and WAD Productions, Inc. in association with Telepictures Productions, an industry leading and Emmy award-winning producer of syndicated programming, and is distributed by Warner Bros. Domestic Television Distribution. 

Source: Whirlpool 

Whirlpool Brand Helps Make Cooking More Accessible to Homeowners for PWDs

Whirlpool brand is helping make cooking more accessible and for all homeowners with the introduction of two ADA-compliant* (American with Disabilities Act) ranges. The Whirlpool® 30-inch drop-in self-cleaning ranges meet accessibility guidelines established by the ADA to make daily activities easier for those with limited mobility 

"With Baby Boomers approaching retirement age, it has become increasingly important for builders and remodelers to furnish homes with appliances and controls that are easily accessible for all, without sacrificing aesthetics," said Terri Connett, senior manager contract marketing and design, Whirlpool Corporation. "Whirlpool brand's new ADA-compliant ranges are an excellent addition to our existing line of ADA-compliant appliances, which not only support seniors, but anyone with limited mobility."

The electric ceramic glass model features a cooktop with two 6-inch and two 6-inch/9-inch radiant elements, while the electric coil cooktop has two 6-inch and two 8-inch coil elements. Both cooktops accommodate pots and pans of varying sizes and feature 4.5 cubic feet of capacity and the AccuBake® temperature management system, which surrounds food with even temperatures for consistent results every time. Each range also features the Delay Bake and Delay Clean functions, which allow pre-programmable baking and cleaning.

With more than 150 ADA-compliant Whirlpool brand appliances to choose from, homeowners have several options at their fingertips for an accessible kitchen.

Prime examples of these ADA-compliant appliances include: appliances that have handles, buttons and graphics located on the front, positioned closer to the user; appliances with labeling that is 48 percent larger for easier visibility; ovens with large windows; and drawer dishwashers. 

Source: Whirlpool 

Whirlpool Wins Campaign Wins Bronze Anvil Award

Whirlpool brand, flagship of global appliance manufacturer, Whirlpool Corporation (NYSE: WHR), has been recognized by the Public Relations Society of America (PRSA) for superior performance in the area of media relations. The coveted 2011 Bronze Anvil Award was awarded in the Media Relations - Consumer Products category based on a year-long media relations campaign around the launch of its Vantage laundry pair. The campaign was executed in partnership with Whirlpool PR agency of record, Peppercom.

The key objectives for the launch were: drive pre-launch buzz with top-tier media coverage; demonstrate industry leadership; engage influencers and communicate key brand pillars. To generate interest and sustain steady news coverage throughout 2010, the team developed an outreach/engagement calendar that included trade shows, seasonal and research-driven pitches and strategic media events. The team's multi-faceted approach yielded more than 400 media placements reaching a combined audience of more than 150 million.  

"The Bronze Anvil Award is a coveted industry recognition that celebrates the expertise, creativity and effective communications that shine the brightest in the PR industry," said Monica Teague, senior manager, PR & Brand Experience. "The combination of industry-leading innovation in Vantage laundry with a strategic and creative approach to media relations resulted in an award-winning campaign for Whirlpool brand."

The Bronze Anvil Award was created by PRSA in 1969 to recognize outstanding public relations tactics — the individual items or components that contribute to the success of an overall program or campaign. Bronze Anvil Awards are possible in 65 categories and subcategories, including Media Relations, Newsletters, Web Sites, Feature Stories, Press/Media Kits, Podcasts, Word-of-Mouth and Blogs. Entries are judged by teams of PRSA members — and others who have specific category expertise — across the country. Only one Bronze Anvil Award and up to two Bronze Anvil Awards of Commendation may be earned in each category or subcategory. No Bronze Anvil is awarded in those categories where the judges feel the entries do not rise to standards set forth for the award by PRSA.

PR Newswire (http://s.tt/1bMfh)

Whirlpool brand introduces industry's largest side-by-side refrigerator

With gallons of milk, snacks, frozen foods and produce for an entire family, you need a refrigerator that can fit – and organize – it all. With many family members home from work and school and the height of the summer entertaining season upon us, Whirlpool brand introduces its newest side-by-side refrigerator - large enough to hold all of your party platters at once or enough food to feed the favorite tastes of the entire family.

The industry's largest capacity side-by-side refrigerator* can hold multiple party platters, store produce in the industry's largest crisper** and keep up to 10 gallons of milk or juice cold. Key features include:

• Storage space – The side-by-side refrigerator features the industry's largest crisper** with an extra-deep drawer design that can hold 85 medium sized apples and up to five gallon door bins that will each hold two 1-gallon containers. And with wide open doors, consumers will never have a problem housing summer party leftovers like apple pie or quenching their thirst for a cool drink on a hot day.
• Counter depth – The side-by-side refrigerator combines counter depth styling with a full capacity refrigerator allowing consumers to put the appliance virtually flush with their counters and save up to 5 ft. of kitchen space. More room to party!
• Spill Control – With so many hands in and out of the fridge, Whirlpool's MicroEdge™ spill control shelves give your fridge 25 percent extra shelf space*** and exclusive spill control to help prevent leaks.
• FreshFlow – All those leftovers can leave a funky odor. Whirlpool's FreshFlow™ air filter is 15 times more powerful than baking soda at removing common food odors by circulating air through a carbon-based filter. For optimal performance, replace your filter every six months.

"The side-by-side is great for large families who love entertaining and feeding large groups," says Clara Spaanstra, Senior Brand Manager, Whirlpool Kitchen. "With the growing trend of buying in bulk to save money, Whirlpool is committed to providing consumers all the space they need for their favorite groceries."

And don't forget, an organized fridge operates more efficiently and saves you time. The experts at the Whirlpool Institute of Kitchen Science recommend the following:  

• When in doubt, throw it out. Use the three "E" rules as your guidelines – if it's expired, empty or makes you say "ew," toss it.
• Location, location, location. Group similar items together. Keep proteins towards the bottom of the refrigerator, since this is the coldest part in the appliance. Condiments and dressings are perfect for the door, as these items can tolerate temperature changes caused by opening and closing the door.
• Save some green and the environment. Purchase reusable water bottles for family members and make use of the easy to access ice and water dispenser. You can save up to $600 per year when you change your PUR refrigerator water filter twice a year compared to buying the same amount of leading brand bottled water.

July is Whirlpool's Change Your Refrigerator Water Filter month. To celebrate, Whirlpool will be hosting a Twitter party onTuesday, July 26 from 7:30 p.m. – 8:30 p.m. EDT. Use the hashtag #filterfresh to join the conversation and enter for a chance to win a brand new Whirlpool side by side refrigerator. Whirlpool brand side-by-side refrigerators are available at retailers nationwide. For more information visit www.whirlpool.com or www.facebook.com/whirlpool.

*Among freestanding side-by-side refrigerators.

**Among leading brand side-by-side refrigerators.

***Compared to Whirlpool side-by-side models without MicroEdge™ shelves.

Source: Whirlpool + PR NEWS WIRE 

Get an A+ Kitchen with Tips from Whirlpool Institute of Kitchen Science

 Ready for that first day of school?Whirlpool brand wants to help you get an A+ in the kitchen with some tips and tricks from the Whirlpool Institute of Kitchen Science, and give you a chance to win some of the latest kitchen innovations. 

To help ease the morning lunch and snack packing rush, below are the ABC's of refrigerator organization from the experts at Whirlpool brand.

1. Get Rid of Lingering Leftovers.  Just like you clean out your closets and backpacks for new clothes and school supplies, start fresh by clearing the refrigerator. Use the three "E" rules as your guidelines – if it's expired, empty or makes you say "ew," toss it.
2. Nobody Likes A Smelly Locker. Your fridge needs to be cleaned too! Take everything out of the refrigerator to get started and then wash drawers, bins, and compartments with soap and water.
3. One of These is Not like the Other.  Now use your sorting skills to group similar items together, such as proteins or dairy, and begin returning items to the refrigerator.  

To help you stay organized in the kitchen this Back-to-School season, Whirlpool brand is giving away two of their newest kitchen appliances, a new Top-Freezer refrigerator and a stylish compact microwave. One lucky Facebook winner will receive both appliances by entering at www.facebook.com/whirlpool starting on Sept. 6, 2011. "Like" us on Facebook and tell us your favorite First day of school memory and enter for a chance to win on the Sweepstakes tab!*  

What's New In The Kitchen?

Whirlpool brand recently introduced two new 21 cu. ft. top-freezer refrigerators, including one with interior water dispense to help fill your family's recyclable water bottles with fresh, filtered water. The new refrigerators also feature the FreshFlow™ Produce Preserver and FreshFlow™ air filter; patented features that can help extend the life of your produce up to 25% longer and reduce common refrigerator odors.

Beyond an organized refrigerator, streamlining your countertops can save time and add space. Whirlpool brand's sleek new compact microwave has a unique rounded back that allows it to fit into corners, making it ideal for tight spaces. And just because it's compact doesn't mean this new model can't handle the dinner rush hour – it can fit a full dinner plate thanks to a glass turntable that is larger than those in standard comparable microwaves. With an integrated handle and console, blue LED display and Tap Touch controls, this modern model is a great addition to any kitchen.

*Official rules can be found on the Sweepstakes tab.

Source: Whirlpool 

Stop Wasting Time and Water with Whirlpool's new dishwasher with both sensors and PowerScour

According to a recent Whirlpool Corporation survey conducted by Harris Interactive*, 87 percent of consumers pre-rinse their dishes before putting them in the dishwasher. This may be why 21 percent of women surveyed say doing the dishes is their least favorite chore. That's a lot of work (and water)! 

Did you know that besides wasting water and time, pre-rinsing can actually impact the cleaning process? Pre-rinsing removes dirt particles, leaving virtually nothing for detergent to cling to and confusing dishwashers' soil sensors. New models feature sensor cycles which automatically select the right wash and dry settings for your load by using two separate sensors to measure temperature, soil level and load size.

So how will those baked-on, caked-on pans and dishes get clean? Whirlpool recently introduced a new dishwasher with both sensors and PowerScour™, a feature that uses 40 targeted spray jets to scour away baked on foods and deliver twice the coverage to clean even your large pots and pans without pre-rinsing.  

In addition to saving time, skipping pre-rinsing can save up to 20 gallons of water per load according to energystar.gov. Compared to a conventional dishwasher manufactured before 2006, the new Whirlpool® dishwashers featuring the Resource Efficient wash system use nearly half the water and energy without compromising performance.  

Still not convinced? Here are a few tips from the experts at the Institute of Kitchen Science:

• Use your Dishwasher. For the 10 percent of dishwasher owners that do not use them, hand-washing dishes uses up to 23 gallons of water vs. one cycle in a dishwasher that uses 6 gallons of water or less.
• Don't pre-rinse! According to energystar.gov, pre-rinsing your dishes wastes up to 20 gallons of water, and may impact your dishwasher's ability to deliver effective cleaning.
• Clean the Filter. If your dishwasher is leaving food particles on items and not cleaning well, check the filter first. The filter needs routine cleaning as directed by the manufacturer.
• Use the Right Cycle. The Industry-Exclusive Overnight Cycle allows you to quietly soak and wash your dishes for 7 hours while optimizing water and energy usage and delivering exceptional tough soil cleaning.

For more tips on everything kitchen, visit the Institute of Kitchen Science, an informational hub that will provide you with simple tips, advice and best practices for your home. To learn more about the Whirlpool brand please visit www.whirlpool.com or on our Facebook page.

*This survey was conducted online within the United States by Harris Interactive on behalf of Whirlpool Corporation from May 18-20, 2011, among 2,407 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.  For complete survey methodology, including weighting variables, please contact media@whirlpool.com.

Source: Whirlpool