Who knows more about the extra laundry that comes with a new baby than the company that has been making washers and dryers for close to 100 years? In honor of Whirlpool Corporation's 100th anniversary, the company's flagship brand joined forces with Lowe's for "The Ellen DeGeneres Show" to celebrate Mother's Day by gifting her soon-to-be-mom audience with new Whirlpool® Cabrio® high-efficiency (HE) washers and dryers.
As with all of Ellen's annual Mothers' Day Shows, the party does not end there. Lowe's will provide the moms with in-home delivery and installation of the laundry pairs. In addition, tune in Monday for some more family surprises where Whirlpool and Ellen will make yet another mom's day.
"For 100 years, Whirlpool has been driven by the belief that everyone needs a comfortable place to call home. What better way to celebrate this legacy, and honor and support moms than by partnering with 'The Ellen DeGeneres Show' and Lowe's to make Mother's Day extra special?" said Thomas Hassett, marketing director, Whirlpool brand. "With a constant focus on moms' needs and providing solutions for busy families, this washer and dryer will make daily chores just a little bit easier."
"We are thrilled to be able to join with Whirlpool to provide these new Mom's with the latest in innovation in laundry," said Craig Webber, vice president of merchandising for appliances. "The Lowe's installation will provide a seamless transition to their new laundry pair allowing them to wash and dry all the new little clothes."
No other manufacturer offers more high-efficiency (HE) and ENERGY STAR® qualified washers than Whirlpool Corporation and Lowe's has more ENERGY STAR® qualified appliances in-stock than any other national retailer. The Cabrio top-load washer and dryer features a variety of intuitive technologies that can wash and dry three baskets of laundry in a single load while saving more than $3,100 in combined lifetime water and energy costs.*
With nearly 100 years of practice, Whirlpool Corporation knows a thing or two about household chores. More importantly, the company understands how hard moms work to care for their families. This expertise led to the creation of the Institute of Fabric Science, and the newly launched Institute of Kitchen Science, which are informational hubs for everything laundry and kitchen. Additionally, the institutes offer daily tips, tricks and advice via Twitter (@WIFS and @KitchenSci). For more information on Whirlpool brand please visit www.whirlpool.com or www.facebook.com/whirlpool.
"The Ellen DeGeneres Show" premiered on September 8, 2003 and was the highest-rated freshman syndicated show of the 2003-2004 season. The show has now earned an impressive total of 31 Daytime Emmy Awards. Originating from Warner Bros. Studios in Burbank, "The Ellen DeGeneres Show" is produced by A Very Good Production and WAD Productions, Inc. in association with Telepictures Productions, an industry leading and Emmy award-winning producer of syndicated programming, and is distributed by Warner Bros. Domestic Television Distribution.
Source: Whirlpool
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