-- Signifying a shift in the culture of home
appliances, Whirlpool brand introduces the Ice Collection. Defined by
silver accents, elegant lines, sleek handles and streamlined controls, the
collection is a break from the uniform whites, blacks and the
ever-popular stainless steel. In other words, white is the new stainless.
From the little black dress to a crisp white
tee, simplicity never goes out of style. And who doesn't want their home
life to be a little more like that? According to a recent survey conducted by
Harris Interactive on behalf of Whirlpool
Corporation, 91% of respondents want to simplify some household chore. With
their minds laser-focused on consumer needs, Whirlpool brand's new
collection is so advanced, it's simple.
"Not only is the new line truly innovative
in that it takes the complexity out with beautiful yet useful
features, the sophisticated style integrates seamlessly into any
kitchen," said Pat Schiavone, VP of Global Consumer
Design. "In addition to the intuitive technology, the line takes a
fresh look at appliance design and features flawless exteriors that add beauty
to any home."
The Whirlpool® Ice Collection
featuring White Ice appliances will be featured
in House Beautiful magazine's
5th annual Kitchen of the Year atRockefeller Plaza, Monday, July 16,
through Friday,
July 20 in a
1,000-square-foot kitchen conservatory designed by the renowned Mick de Giulio.
The Kitchen of the Year will host presentations on influential design trends
and create interactive programs with designers, craftsmen and lifestyle
leaders. Each day the kitchen will feature up-close culinary demonstrations
from an array of celebrated and innovative chefs.
Consumers can enter on Whirlpool brand's
Facebook page for a chance to win a Whirlpool® kitchen suite of their own — the
very same White Icecollection
that is being featured at House Beautiful magazine's Kitchen
of the Year. Tell us the one thing that simplifies your
life at home for a chance to win a full kitchen suite including a refrigerator,
range, dishwasher and microwave from the new collection. Visit www.facebook.com/whirlpool to
enter.
With the amount of time families spend gathered
around the table, the kitchen deserves to be as beautiful and
inspiring as the rest of your home. The alluring
finishes on the Ice collection which includes refrigerators, wall
ovens, ranges, microwaves, and dishwashers exude refined style. To learn
more about Whirlpool brand Kitchen Collections visit Whirlpool.com/kitchen.
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