Whirlpool Corporation Encourages Consumers to Participate in Filter Fresh Month

Water makes up almost 60 percent of the human body, making it an essential nutrient. With this summer promising to be swelteringly hot, it's important to stay as hydrated as possible.  

This July marks the eighth semi-annual Filter Fresh month and in celebration, Whirlpool Corporation is urging consumers to fuel all summer activities with an ice cold glass of filtered water. Whirlpool Corporation is announcing a number of activities to support the initiative which began in 2009 as a way to remind people to change their refrigerator's water filter every six months.

Drink Up to Slim Down

On hot summer days or during a physical workout, sweating is the body's natural way to cool down. When you sweat, you need to replace the fluids lost — or your body could overheat. It is important to remember to drink plenty of water before, during and after physical activity to avoid dehydration and fatigue.

"To remain energized and feeling good throughout the day, staying hydrated is critical — and drinking fresh, clean tasting filtered water can play a vital role," said Monica Teague, Senior Manager PR and Brand Experience. "If you're committing to an active lifestyle in the hot summer months, drink filtered water to help stay hydrated."

Get In on the Conversation

Whirlpool is partnering with Miss Lori of Miss Lori's CAMPUS™ for a Twitter Party on July 11th from 7 p.m. to 8 p.m. EST. Throughout the evening Miss Lori will share tips on healthy living and the importance of drinking plenty of filtered water. Attendees will have the chance to win a new Whirlpool® refrigerator with a PUR® filtration system along with other prizes.  To join the conversation, simply follow the hash tag #FilterFresh.

Make changing your filter easy

Properly maintaining your water filter is critical, as tap water may travel through miles of infrastructure before making its way into your home and your body, potentially picking-up contaminants along the way.

Whirlpool refrigerator water filters are a great way to ensure you drink enough water — but you have to make sure the filter stays fresh. Remembering to change your filter every six months is not only smart, but convenient, as many refrigerators have an easy access system located at the bottom of the grille or just inside the door.

To help consumers replace old filters, this month, The Home Depot is offering Buy One Water Filter, Get One Free discount (Model 4396841). You can also visit www.whirlpool.com/water-filters to save 25% off a 2-pack or more replacement filters using the promo code MULTI25. 

Whirlpool 

White Ice Collection Showcased in House Beautiful's 5th Annual Kitchen of the Year at Rockefeller Plaza

-- Signifying a shift in the culture of home appliances, Whirlpool brand introduces the Ice Collection. Defined by silver accents, elegant lines, sleek handles and streamlined controls, the collection is a break from the uniform whites, blacks and the ever-popular stainless steel. In other words, white is the new stainless.

From the little black dress to a crisp white tee, simplicity never goes out of style.  And who doesn't want their home life to be a little more like that? According to a recent survey conducted by Harris Interactive on behalf of Whirlpool Corporation, 91% of respondents want to simplify some household chore. With their minds laser-focused on consumer needs, Whirlpool brand's new collection is so advanced, it's simple.

"Not only is the new line truly innovative in that it takes the complexity out with beautiful yet useful features, the sophisticated style integrates seamlessly into any kitchen," said Pat Schiavone, VP of Global Consumer Design. "In addition to the intuitive technology, the line takes a fresh look at appliance design and features flawless exteriors that add beauty to any home."  

The Whirlpool® Ice Collection featuring White Ice appliances will be featured in House Beautiful magazine's 5th annual Kitchen of the Year atRockefeller Plaza, Monday, July 16, through Friday, July 20 in a 1,000-square-foot kitchen conservatory designed by the renowned Mick de Giulio. The Kitchen of the Year will host presentations on influential design trends and create interactive programs with designers, craftsmen and lifestyle leaders. Each day the kitchen will feature up-close culinary demonstrations from an array of celebrated and innovative chefs.

Consumers can enter on Whirlpool brand's Facebook page for a chance to win a Whirlpool® kitchen suite of their own — the very same White Icecollection that is being featured at House Beautiful magazine's Kitchen of the Year. Tell us the one thing that simplifies your life at home for a chance to win a full kitchen suite including a refrigerator, range, dishwasher and microwave from the new collection.  Visit www.facebook.com/whirlpool to enter.

With the amount of time families spend gathered around the table, the kitchen deserves to be as beautiful and inspiring as the rest of your home. The alluring finishes on the Ice collection which includes refrigerators, wall ovens, ranges, microwaves, and dishwashers exude refined style.  To learn more about Whirlpool brand Kitchen Collections visit Whirlpool.com/kitchen.  

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Beazer Homes and Whirlpool Corp. Renewed Partnership

Top-10 homebuilder Beazer Homes USA (NYSE: BZH) and Whirlpool Corporation (NYSE: WHR) have renewed an exclusive appliance partnership to provide an even wider array of Whirlpool, KitchenAid and Maytag brand appliances to Beazer homes throughout the United States. 

"With Whirlpool Corporation's breadth of appliance brands, we are well equipped to meet our homebuyers' personalized kitchen lifestyle needs," saidAllan Merrill, chief executive officer, president and director at Beazer Homes. "Renewing and expanding our relationship with Whirlpool will allow us to extend our buyers' range of energy efficient choices within the kitchen and laundry room."

Beazer builds homes that meet and exceed ENERGY STAR^® requirements, while appealing to homebuyers at various price points across multiple demographic segments in 16 states. In addition to saving energy, Beazer homes offer floor plans and elevations that allow homebuyers to personalize their new home to meet their needs.

"Beazer Homes is a leader in the industry and shares our passion for providing homeowners with the very best for nearly every walk of life," said Bob Bergeth, general manager, national contract sales at Whirlpool Corporation. "We're honored by their confidence in our company and are committed to providing innovative, energy efficient and compelling appliances for Beazer homebuyers."

About Beazer Homes

Beazer Homes USA Inc., headquartered in Atlanta, is a top-10 national homebuilder with homes for sale across the United States. We build homes that meet and exceed ENERGY STAR^® requirements while appealing to homebuyers at various price points across various demographic segments. In addition to saving energy, our homes allow personalization through our flexible floorplans and design upgrades.

Our long-term business strategy focuses on providing our customers with quality homes, while seeking to maximize our return on invested capital over time. Beazer Homes' legacy includes building homes for America's families for over 50 years - over 130,000 in the last 12 years alone. Beazer Homeshas been listed on the New York Stock Exchange since 1994 under the ticker symbol "BZH". 

Source: Whirlpool 

Whirlpool and Honeywell Introduce Green Insulation to U.S. Made Refrigerators

Demonstrating their mutual commitments to environmental leadership, Whirlpool Corporation (NYSE: WHR) and Honeywell (NYSE: HON) have announced that all Whirlpool Corporation U.S.-made refrigerators will begin incorporating Honeywell's Solstice™ Liquid Blowing Agent. This includes future product lineups from Whirlpool Brand, Maytag®, Amana®, Jenn-Air® and KitchenAid® brands.  The most environmentally responsible blowing agent available, boasting the lowest Global Warming Potential (GWP) available among non-ozone depleting substitutes, Solstice Liquid Blowing Agent (LBA) outperforms commonly used hydrocarbons such as C-Pentane, providing better low-temperature insulation performance and higher energy savings. 

Whirlpool Corporation is the first refrigerator manufacturer in the U.S. committed to incorporating this new class of blowing agents into its products, providing customers with refrigerators that offer the best efficiency and lowest environmental footprint.   Honeywell Solstice LBA offers an 8-10 percent improvement in efficiency over refrigerator platforms tested with hydrocarbon blown foam insulation, and a 2 percent improvement over 245fa, currently the most widely-used foam blowing agent in the U.S.

"Whirlpool Corporation is an environmental leader, developing high-quality products that offer both efficiency and low environmental impact," saidLudovic Beaufils, general manager refrigeration and sustainability lead for Whirlpool North America.  "Through this collaboration with Honeywell, we are once again leading the way with the most advanced materials that offer the greatest benefits to consumers."

Honeywell Solstice Liquid Blowing Agent, which was recently granted approval under the Significant New Alternatives Policy (SNAP), has a 100-year global warming potential between 4.7 and 7, a 99 percent improvement over 245fa, the most common manufacturing solution in the U.S. today.  A near drop-in replacement, it also offers cost benefits and is non-flammable providing safety advantages over other hydrocarbon blowing agents.

"Honeywell's Solstice™ branded solutions deliver the optimal combined enhancement of environment, performance, safety and cost effectiveness," said Terrence Hahn, vice president and general manager, Fluorine Products.  "We are pleased to supply Whirlpool with Solstice™ LBA to ensure those benefits are experienced both in their operations and for their customers."
Whirlpool will begin production in late 2013.
About Whirlpool Corporation  Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $19 billion in 2011, 68,000 employees, and 65 manufacturing and technology research centers around the world.  The company markets Whirlpool, Maytag,KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world.  Additional information about the company can be found at http://www.whirlpoolcorp.com.
About Honeywell Performance Materials and Technologies
Performance Materials and Technologies is a global leader in developing and manufacturing advanced materials and process technologies. These materials and technologies are used by people every day in a wide range of industries and applications, from petroleum refining to environmentally friendlier refrigerants to bullet-resistant vests. Our advanced materials are critical in the manufacture of products ranging from nylon to computer chips to pharmaceutical packaging. Process technologies developed by our UOP business form the foundation for most of the world's refiners, efficiently producing gasoline, diesel, jet fuel and petrochemicals. UOP is now pioneering technology to produce real fuels from renewable energy sources.

About Honeywell 
Honeywell (www.honeywell.com) is a Fortune 100 diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; turbochargers; and performance materials. Based in Morris Township, N.J., Honeywell's shares are traded on the New York, London, and Chicago Stock Exchanges. For more news and information on Honeywell, please visit www.honeywellnow.com.

This release contains certain statements that may be deemed "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, that address activities, events or developments that we or our management intends, expects, projects, believes or anticipates will or may occur in the future are forward-looking statements. Such statements are based upon certain assumptions and assessments made by our management in light of their experience and their perception of historical trends, current economic and industry conditions, expected future developments and other factors they believe to be appropriate. The forward-looking statements included in this release are also subject to a number of material risks and uncertainties, including but not limited to economic, competitive, governmental, and technological factors affecting our operations, markets, products, services and prices. Such forward-looking statements are not guarantees of future performance, and actual results, developments and business decisions may differ from those envisaged by such forward-looking statements.

SOURCE Whirlpool Corporation

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U.S. ITC Found Traded Bottom-Mount Refrigerators Imported from South Korea and Mexico

Whirlpool Corporation (NYSE: WHR) stated that the U.S. International Trade Commission("ITC") today found that unlawfully traded bottom-mount refrigerators imported from South Korea and Mexico did not cause material injury to the U.S. industry. The company plans to review the ITC's final decision and will determine whether or not to appeal. 

"Of course we're extremely disappointed by today's ruling and the implications it has for our U.S. production of bottom-mount refrigerators," said Marc Bitzer, President, Whirlpool North America. "We believe the facts clearly demonstrated that dumped imports of bottom-mount refrigerators from South Korea and Mexico are causing injury to the U.S. industry. Despite today's ruling, Whirlpool remains committed to taking action against any unlawful trade practices that threaten our 23,000 U.S. employees or our ability to produce in the United States the innovative and high-quality products that consumers demand."

Whirlpool filed anti-dumping and anti-subsidy petitions in March 2011 to establish conditions of fair competition that will support continued investment and innovation in the production of high-end refrigerators in the United States, and the American jobs created by that production. The Whirlpool products affected by this case are made in Amana, Iowa, where the company employs approximately 2,200 people.

As the world's leading home appliance maker, Whirlpool Corporation is a recognized leader in product innovation and quality. Whirlpool products received 10 "Best Buy" designations and were ranked first in five categories in a leading U.S. consumer magazine.

For additional information and to view the petitions please visit http://whirlpoolcorp.com/facts. 

Source: Whirlpool 

Laundry Leader Offers Flexibility, Efficiency with Duet 9050

 When it comes to the Whirlpool brand Duet® laundry family, consumers have come to expect two values: resource-efficient design and superior capacity. However, the latest washer and dryer models now offer a variety of innovative features that fit a wide range of consumer needs – and more importantly, budgets – allowing consumers even greater flexibility and choice when choosing a laundry pair for their home. 

According to a 2009 Whirlpool Corporation survey conducted in conjunction with Harris Interactive, more than two thirds of respondents indicated they do their best to be 'green' to the extent it fits their lifestyle and finances. With a price tag starting at less than $600 MSRP, the Duet® 9050 offers advanced energy and water savings, yet fits a smaller family budget.

"Whirlpool brand is focused on offering consumers a wide range of laundry options which fit any lifestyle, yet consistently provide the energy and water savings they have come to expect," said Brandon Buckingham, senior brand manager, Whirlpool laundry. "Whether they are seeking the flexibility to run a wash at night and avoid peak energy costs – or the need for a fast cycle during the day – a model in the Duet® family will fit the bill."

High-efficiency Duet® washers garner one of the most efficient energy ratings available – CEE Tier III – meaning the machine features advanced water and energy savings for the consumer, more than $1,000 in lifetime water and energy costs (when compared to a pre-2004 conventional washer, based on a 10-year life cycle).

In addition, the Duet® 9050 dryer offers an AccuDry™ cycle that uses 10 percent less energy than a conventional dryer's normal cycle when paired with a Duet® washer.*

Across the Duet® line, Whirlpool brand offers smart, innovative features which meet consumers' laundry needs and increase efficiency in the laundry room.

The FanFresh™ option, available on the Duet® 9750, intermittently tumbles clothes in the wash drum for up to 10 hours after the cycle ends. Meanwhile, a quiet fan draws out moisture through a vent to help keep clothes smelling clean and prevent wrinkles from setting in. Additionally, the industry-first NightQuiet™ option, also available on the Duet® 9550, further reduces operational sound and is great for those whose laundry rooms are close to living areas or bedrooms.

For consumers interested in a different option, the TumbleFresh™ cycle on the Duet® 9550, Duet® 9150 and Duet® 9250 tumbles clean clothes periodically for up to six hours after the cycle ends, reducing wrinkles and sour smells. If you have a need for speed and efficiency though, the Duet® washer features the industry's fastest wash time and can handle a load in just 17 minutes. Moreover, the Delay Wash setting can be used to set the washer to begin up to 18 hours later, perfect for timing during off-peak hours when utility rates may be lower or when unloading the washer is more convenient.

The Whirlpool® Duet® 9050 washer (WFW9050) will be available in white with an MSRP starting at $599, and the Whirlpool Duet® 9050 dryer (electric WED9050W or gas WGD9050W), also in white, will be available with an MSRP of $599 later this year.

The Whirlpool® Duet® steam washer with the FanFresh™ option (WFW9750W) is now available in White, Cranberry and Lunar Silver with an MSRP starting at $1,399 and the Whirlpool® Duet® steam dryer (electric WED9750W or gas WGD9750W) is now available in the same colors with an MSRP starting at $1,399.

The Duet® steam washer with TumbleFresh™ (WFW9150) and Whirlpool® Duet® dryer (electric WED9150W or gas WGD9150W) are now available in white with an MSRP of $749 for each.

The Duet® steam washer with TumbleFresh™ (WFW9250) and Whirlpool® Duet® dryer (electric WED9250W or gas WGD9250W) are now available in white, lunar silver and cranberry with an MSRP starting at $949 each.

The Duet® steam washer with TumbleFresh™ (WFW9550) and Whirlpool® Duet® dryer (electric WED9550W or gas WGD9550W) are now available in white, lunar silver and cranberry with an MSRP starting at $1,299 each.

Visit www.whirlpool.com  for more information. 

Source: Whirlpool 

New Top-Load Cabrio® Pair Makes Living Green Easier

Whirlpool brand, flagship of the world's leading manufacturer and marketer of home appliances, continues to create new and innovative laundry products that use less energy and water. With the launch of the new Whirlpool® Cabrio® high-efficiency top-load laundry pair, consumers can live green without breaking the bank by using 74 percent less water and 76 percent less energy per load. 

According to a recent online survey(2) conducted on behalf of Whirlpool Corporation by Harris Interactive, 68 percent of consumers say they do their best to be green to the extent that it fits into their lifestyles and finances. The Whirlpool® Cabrio® laundry pair delivers in a big way for this group, providing uncompromised, high-efficiency (HE) laundry at a price point under$1,100. And, the ENERGY STAR® qualified pair can save consumers more than $2,100 in lifetime water and energy costs(3)—more than the total MSRP of the pair. In addition, an Eco Monitor in the washer and dryer shows the eco-friendliness of each cycle or option, while the EcoBoost™ cycle option achieves the cleaning performance while lowering overall energy and water use.

The U.S. Government Accountability Office says that by 2013, at least 36 states could face water shortages. For every household that uses the new Whirlpool® Cabrio® laundry pair, 11,600 gallons of water could be saved each year. If all households in California—12.1 million, according to the 2006 U.S. Census Bureau report—used the new Whirlpool® Cabrio® laundry pair for one year, the state could save 140 billion gallons of water and still wash 4.74 billion loads of laundry. Putting 140 billion gallons of water into perspective, one could fill 212,121 Olympic-size pools with that amount of water or both sides of Niagara Falls could run for an entire summer.

"Water is the biggest environmental issue facing us today. It's a resource we can't live without, yet most of us take it for granted as we brush, flush and consume water seemingly without limit. Changing our behavior can be easy. In my book, you'll find hundreds of simple tips for water savings in the home, garden and office to make a difference, without making big changes in your life," said Thomas Kostigen, author of "The Green Blue Book: The Simple Water-Savings Guide to Everything in Your Life." "Some simple changes like soaking your vegetables instead of rinsing them or using ENERGY STAR qualified appliances can make a huge impact. If you're using a six-year-old top-load washer, you may be able to save up to 30 gallons per load of laundry if you switch to a high efficiency washer."

In addition to caring for the environment, Whirlpool brand helps consumers care for their clothes.  The new Cabrio laundry pair is 35 percent more gentle on clothes(4). The Cabrio® washer's impeller and wash basket move independently with unique wash actions to deliver ideal cleaning performance for virtually all fabric types and load sizes. It also features the H2Low™ wash system which uses Auto Load Sensing technology to use less water per load but still delivers better cleaning and gentleness than a traditional washer. In the dryer, the AccuDry™ drying system automatically stops the cycle when the load is dry. Tumbling and heating times are reduced, so clothes avoid shrinking and damage. Dryers with the AccuDry™ drying system use 10 percent less energy than Whirlpool traditional dryers(5).

The new Whirlpool Cabrio washer (WTW5500X/5600X/WTW5700X) and dryer (WG/ED5500X/5600X/WE/GD5700X) will be available in 2010 with an MSRP starting at $599 for the washer and $599 for the dryer. For more information on Whirlpool brand, please go to www.whirlpool.com.

Methodology

This survey was conducted online within the United States by Harris Interactive on behalf of Whirlpool Corporation fromNovember 20-24, 2009 among 2,089 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact media@whirlpool.com. 

Source: Whirlpool